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    Our Story

    Isobel Boutique is an exclusive, luxury lifestyle brand nestled in the leafy village of Adare, Co Limerick.

    Kay Hourigan's passion for fashion began when she was a 16 year old model with the Celia Holman Lee Agency in Limerick.

    The real journey took off when Kay left school and started her first job as a cabin crew member with Aer Lingus, travelling the world and falling in love with designers such as Diane Von Furstenburg in New York, which inspired Kay to open her own store and be the first independent stockist of DVF in Ireland.

    Kay manages Isobel Boutique with her professionally trained staff.

    With Adare Manor on our doorstep, Kay and her staff have had the pleasure dressing celebrities such as Catherine Zeta Jones and the wives of many of the top golfers in the world for their special occasions. 

    My Philosophy is “Love Your Work“ 💞

    Celebrating 25 years in business with a 4,000 sq. ft. store on 20th September, 2020 will be a true reflection of Kay's hard work and determination to keep her clients happy.

    Kay loves this quote from Anna Wintour:

    “You either know fashion or you don't.“  

    Kay 💋